About

Affiliate strategy from someone who has owned the number.

PartnerDepth is led by an operator with 15+ years building partner and affiliate programs across web hosting, WordPress, and SaaS. The work combines channel strategy, analytics, publisher quality, and practical execution.

Mike, founder of PartnerDepth

Mike Zyvoloski

Founder, PartnerDepth

15+ years in affiliate and partner marketing
10+ hosting and WordPress brands supported
7-fig. channel budgets and partner-influenced revenue
40% CAC reduction through portfolio and CPA strategy

Why it exists

Most affiliate programs do not fail from lack of activity.

They fail because the activity is pointed at the wrong problem. Too many programs optimize for publisher count, vanity clicks, and generic recruitment while ignoring margin, incrementality, partner quality, attribution, and channel fit.

PartnerDepth exists to bring the strategy layer back into the channel. The work starts with the data, then turns into a clear operating plan your team can actually use.

Background

Built from in-house channel ownership.

Before PartnerDepth, Mike led partner and affiliate programs across hosting and WordPress brands with direct accountability for budget, revenue, team execution, publisher relationships, and reporting.

That background shapes the consulting model: clear diagnostics, practical recommendations, and reporting that ties partner activity back to CAC, LTV, contribution, and incremental revenue.

  • Program architecture across launch, consolidation, platform migration, commission design, and growth.
  • Channel economics focused on CAC, LTV, EPC, conversion rate, AOV, spend efficiency, publisher quality, and incrementality.
  • Publisher strategy shaped by relationships with major review, comparison, marketplace, and content partners.
  • Vertical focus across web hosting, WordPress plugins, SaaS, and partner-driven SMB acquisition.

What clients get

Not more affiliate activity. Better channel decisions.

  • A sharper read on partner quality — which publishers create real value, which ones create noise, and where concentration risk is hiding.
  • Commission strategy tied to economics — payout structures built around margin, customer value, partner type, and incremental contribution.
  • Recruitment priorities based on market evidence — publisher coverage, competitor presence, review-page gaps, and AI citation signals.
  • Reporting that executives can use — clear scorecards that connect partner activity to revenue, CAC, LTV, and channel health.

How PartnerDepth works

Direct, analytical, and built around the decision you need to make next.

  1. 01

    Diagnose

    Find what is actually driving performance, waste, and risk.

  2. 02

    Prioritize

    Separate urgent fixes from noise and nice-to-have ideas.

  3. 03

    Build

    Design the program structure, publisher plan, and reporting model.

  4. 04

    Measure

    Use scorecards and business metrics to keep the channel honest.

Want a sharper read on your program?

Thirty minutes. We will talk through where the program is now, what the data is likely hiding, and what is worth fixing first.